Client Background

Lightinthebox is Asian largest foreign trade website, current facing intense competition from others, industry over all CPC is high, hard to control cost

Account level

32 sub account, millions of keywords

 

Optimization strategy

Managing variety of ads (bid + network) throughout EF system; optimal combination algorithm (ranking + income); reasonable allocation of the budget, effectively use the EF’s portfolio algorithm and long tail keywords.

Marking Results

Within 12 months optimization, orders increased by 532.46%, ROI increased by 238.21%