Background Information

Taikong Life Insurance Co., Ltd was established in August 22, 1996 with approval from People’s Bank of China, a comprehensive large national insurance company.

Solutions

> Customized optimization program, in order to solve the problem completely

> URL re-planing

> Taikang Life and its competitors keyword ranking analysis, keyword selection and deployment adjustment

> Enhancing website content structure and up-to-date

> External links acquiring for Taikang Life

Optimization Results

 The organic search traffic increased 15 times within the first 7 months of services

30 industry related-keywords ranked on Baidu first page, ‘sickness insurance’, ‘education payments’, ‘accident insurance’ ranked on top 3.

Search engine indexed, Alexa ranking, the number of external links increased more than 4 times