KPI Assessment

CPA

Background Information

As one of the earliest and most professional human resource service provider, Zhaopin.com has provided service for over 1.9 million customers since establishment. Since January 2011, professional SEM service provider Netconcepts is providing Soso and Google search engine SEM bidding and optimization service for Zhaopin.com. 

Results

Within17months of optimization, registered user increased by 1361.19%, registration cost decreased by 21.96%, met the expectation of SEM optimization, enhanced brand awareness

Duration 

January 2011 – June 2012

Budget

200 million +