Seo Glossary

SEO Glossary Terms begin with Letter D

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Database-generated

As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.

Daughter Window

An ad that runs in a separate window associated with a concurrently displayed banner. In normal practice, the content and banner are rendered first and the daughter window appears a moment later. 

Deep submitting

submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page. 

Doorway page

Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.  

Dynamic Rotation

Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.

Basic SEO Glossary