SEO Glossary

SEO Glossary Terms begin with Letter G

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GAP – Google Advertising Professional

Google Advertising Professional is a free program, offered by Google, for professionals wishing to manage multiple Google Adwords clients.

Gateway Page

Also called a "doorway page" or a "bridge page". A gateway page is a low quality web page that contains very little content and exists solely for the purpose of driving traffic to another page. This is done through spamdexing, spamming the index of a search engine. Gateway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings.


Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some markets).


Google is the world's number one search engine with a 50.8% market share, ahead of Yahoo! 23.6% and Live Search 8.4% (Dec 2006).

Google AdSense

Paid ads webmasters may place on their websites.

Google Analytics

Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

Google Bombing

Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."

Google Bowling

Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results.

Google Checkout

Google's online payment processing service, Google Checkout, was designed to simplify the online purchase/payment process.

Google Dance

The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions.

Google Juice

Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice' and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.

Google Labs

Google Labs is the home to Google's latest innovations and beta products. It is a testing ground for new services in development.

Google Pack

Free software specifically selected by Google. There are no trial versions or spyware and it's ready to use in just a few clicks.

Google Supplemental Index

Database containing Supplemental Results pages deemed to be of less importance by Google suplemental Index. 

Google Toolbar for Internet Explorer

Google Toolbar is Internet browser add on available for both Internet Explorer and Mozilla Firefox.

Google Toolbar for Mozilla Firefox

Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer.

Google Traffic Estimator

Google Traffic Estimator is a tool that indicates the number of clicks to expect on Google Adwords ads for particular keywords.

Google Trends

Google Trends is a tool from Google Labs. It allows you to see how Google search volumes for a particular keyword have changed over a period of time. It shows the popularity of search terms from the beginning of 2004 onwards.

Google XML Sitemap

Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing.


Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.


The assortment of tools produced by google that can be used to search, report, play, research.


A Google search query consisting of two words, that returns a single result.

Grey Hat SEO

SEO using both Black Hat and White Hat techniques.

Basic SEO Glossary