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Key Performance Indicators （KPIs）
KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization."
A search phrase made up of keywords. See "keyword."
A word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).
The number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search
Keyword matching is the process of selecting and providing advertising or information that match the user's search query.
There are four types of keyword matching including:
1. Broad Match
The number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool (http://inventory.overture.com) provide keyword popularity numbers