SEO Glossary

SEO Glossary Terms begin with Letter R

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Reciprocal Linking

The practice of trading links between websites.

Redirect

Where the Internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute PageRank. There is also the risk that the search engine spider will not follow your redirect.

Referral Fees

Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee

Referrer

A web page, containing a link to your web page, that delivered your visitor to your web page. For example, if Google's search results (for example on a search for "britney spears") contained a link to a page on your site and the user clicked on that link t.

Relevance

The likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.

Remnant Inventory

Low-cost advertising space that is relatively undesirable or otherwise unsold. 

Render

Format and stylize HTML source code into the final format for the visitor's screen. For example, text within tags will be made bold.

Repeat Visitor

A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.

Robots.txt

Text file placed in a websites root directory and linked in the html code.

Allows for SEO's to control the actions of search engine spiders on the site or even deny them access.

ROI – Return On Investment

The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation.

 

Run of Site

The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site. A run-of-site ad campaign is rotated on all general, non-featured ad spaces on a site.

 

Basic SEO Glossary