SEO Glossary

SEO Glossary Terms begin with Letter T

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Target Audience

The target audience is the market in which advertisers wish to sell their product or service to.


Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature. 


Search engine for blogs.


Is a user command and an underlying TCP/IP protocol for accessing remote computers.

Text Ad

A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.

Text Link Ads

An advert in the format of a text link. 

Title Attribute

Is intended to provide supplementary information about an element.

Title tag

The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."


A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users.




Basic SEO Glossary