SEO Glossary

SEO Glossary Terms begin with Letter W

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Web browser

Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera. 

Web Crawler

Also known as a 'web robot' or 'web spider', it is a program or automated script which browses the World Wide Web in a methodical, automated manner. 

Web Standards

Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities. 


Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online.

Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.

White Hat SEO

 Ethical SEO approved by the search engines.


Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, WordPress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated.


Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997.



Basic SEO Glossary