Dongyi Risehng, a well-known home decoration brand, is expected to optimize its search results and there was an urgent need to attract target users and achieve a higher conversion rate.
Our team adopted a customized communication strategy to better convey a positive brand message. We managed to clean up inaccurate and outdated brand information from search results and increased the exposure of positive news across platforms, with more comprehensive information and timely updates on the rise, thus reshaping a healthy and positive brand image.
The percentage of positive information was increased to 100% across the network. Brand exposure began to grow on mainstream word-of-mouth platforms. 4 official website lead channels were successfully built.