ABOUT US

Netconcepts, founded in 2008, started as a domestic Chinese search engine marketing company. The past decade has seen us expand and grow our product and service offering into an integrated digital marketing solution. We serve ambitious brands that want to market themselves to a mainland China audience.

At Netconcepts, our mission is to provide businesses with comprehensive marketing solutions that perfectly combine creative ideas and performance marketing. We use a database marketing system powered by Big Data and AI to develop a tailored fit strategy for our clients.

Headquartered in Beijing, we have branches in Shanghai, Shenzhen, Changsha, Sydney, and Auckland, serving clients from all around the globe.

Over the past decade, we have stayed true to our core belief—combining excellence with innovation. As a result, we've managed to provide strategic, advanced digital marketing solutions to thousands of large and medium-sized IT and traditional enterprises worldwide in a variety of fields, including e-commerce, Internet platforms, tourism, finance, education, sports, FMCG, and luxury consumer goods, B2B and interior decoration, etc.

Today, we have about 300 employees and have been working with hundreds of local and international brands.

Our Brand Position

A reliable and innovative marketing & operations service provider.

Our Brand Mission

Support outstanding international enterprises to achieve sustainable business growth in mainland China.

Our Brand Vision

Become the #1 Chinese digital marketing service provider, serving clients from around the globe.

品牌定位

可信赖的营销运营商

品牌使命

致力于帮助中国优秀企业实现业务持续增长

品牌愿景

互联网营销服务第一品牌

FOUNDING TEAM

Allen Qu

Founder/Chairman & CEO

Allen Qu

Founder/Chairman & CEO

Allen is a distinguished professor of the Master's Program in Marketing and Management at Beihang University. He is also an Advisor for the New Zealand Government, Baidu Special Advisor, and a Certified Diamond Level Marketing Instructor. Allen was awarded "China's Most Dynamic Entrepreneur of 2020" by APAC Entrepreneur. In addition, China Economic Institute has honored Allen as "China Communication Leader of 2020", "CEO of 2020", "Digital Marketing Leader," and "Excellent Business Leader in the Past Decade."

Lio Meng

COO & General Manager

Lio Meng

COO & General Manager

Joining NetConcepts in 2009, Lio has managed many enterprise brand marketing projects, such as Taikang Life, eLong, Beijing New Oriental School, EF, Hotels.com, CreditEase, Tedu.cn. Lio became GM & COO in 2011.

He has 5-year experience in the publishing industry and was involved in compiling ministry publications and communication between domestic and foreign experts in the transportation industry.

Gavin Guo

CTO & Chief Consultant

Gavin Guo

CTO & Chief Consultant

Joining Netconcepts in 2009, Gavin has been leading Netconcept's consulting team working for hundreds of enterprise clients in the past 12+ years.

Having worked with Beihang University, receiving Baidu Certification and an Ambow Education, Gavin and his team have developed an enviable industry reputation. Gavin is committed to contributing to research and industry standards of SEO and content marketing. He is recognized for his innovative breakthroughs in these fields.

Mandy Ma

CMO & CAO

Mandy Ma

CMO & CAO

Joining Netconcepts in 2009, Mandy is responsible for the company's brand planning and organization of the marketing department. She led the team in developing customized marketing solutions for our clients, including China Merchants Bank, Baoshang Bank and Sephora, etc.

Prior to Netconcepts, Mandy ran a training institution and worked as an English and Chinese editor in a publishing house. Her outstanding work performance has garnered praise from many clients.