Brand reputation in platforms like Baidu and Sogou needs to be improved, as well as brand volume and positive voices.
Brand management + Brand exposure+ omnichannel mapping+ hot events promotion
We took simultaneous actions on Baidu, Sogou, 360, Weibo, and Sleipnir.
- For brand volume, the rate of positive voice was increased to 100% in major search portals.
- For brand exposure, we promoted more than 100 videos during the epidemic, attracting 500,000+ exposure.
- As a result of our efforts, Wall Street English courses were featured in a CCTV news broadcast on China International Import EXPO, which was reported by more than 50+ media platforms, achieving 1 million+ exposure.