芬迪（FENDI）

Industry Involved

Luxury

Service Type

Performance marketing

Marketing Background

FENDI was founded by Adele Fendi in Rome in 1925. The high fashion industry brand is known for its top-quality luxury fur and classic handbags.

However, when users searched its product name on search engines, they couldn't find FENDI's official website. FENDI urgently needed search engine optimization to rank its official website at the top and boost traffic growth.

Marketing Goals

The main challenges and goals to achieve, which include:

• Make the official website accessible on mainstream search engines.
• Solve the keyword ranking problem.
• Improve the natural search traffic of its official website.

Implementation

We've used the following techniques and strategies to help FENDI improve its search visibility.

1. Keyword Database
   We have conducted extended keyword research based on their product category and competitors to find the best keywords to target. We've filled their database with brand, product, industry, and general keywords. We also maintained the regular update of the keyword database.
   
2. Internal Link Construction
   We've established a professional internal link portfolio that helped users efficiently find the products they are searching for. This strategy helped improve the product's exposure on the website and also helped in boosting the website's ranking and indexation.
   
3. Website Structure
   From the perspective of user experience, we created high-quality page click logic.

Marketing Result

With our SEO efforts, we've observed a 3.8x natural search traffic growth. We've also achieved first-page ranking on Baidu desktop searches for 80% of the target keywords. In addition, we've also observed improved rankings on Baidu mobile search, with 75% of the target keywords ranking on page 1.