Lesso

Industry Involved

Household

Service Type

Overseas marketing

Marketing Background

Lesso is a famous Chinese brand. However, it wanted to strive for the market in Southeast Asia and needed a professional overseas marketing solution to improve overseas brand exposure.

Lesso is China's Leading Plastic Piping Brand that is specializing in the production of plastic pipes and fittings. Today, it has grown to be one of the most comprehensive and largest manufacturers of plastic piping systems. They reached out to NetConcepts to improve their overseas brand exposure.

As an important part of Lesso's globalization strategy, establishing an amicable image in the international market is critical to achieving the company's long-term development goals. To achieve this, they needed a reliable and professional overseas marketing team that could provide them with the necessary support and guidance.

Marketing Goals

The main objectives Lesso hoped to achieve by working with NetConcepts were:

• Increase the indexation rate of Lesso's official website and product pages on search engines
• Boost its overseas brand reputation through international media relations and working with PR agencies
• Strengthen organic traffic through SEO efforts both on-page and off-page
• Improve keywords ranking

Implementation

We've worked with Lesso for a long time and helped them improve their brand reputation in the international market. The Cross Border Digital team also implemented an SEO strategy that helped increase their organic traffic. Below are some of the key things we did:

SEO:

1. Conducted a website audit and made on-page optimization recommendations
2. We've worked on the site's technical SEO to ensure it's search engine friendly
3. We also helped with external link acquisition, which ultimately helped the site rank better across search engines.

PR:
We distributed high-quality PR articles to mainstream media platforms in Southeast Asia to boost Lesso's reputation and brand awareness.

Marketing Result

As a result of our marketing efforts, we've observed an increased indexation rate of 28% to 96%. Organic search traffic has also increased by 200%, along with the number of keywords ranked for the website. Brand keywords have also improved in rankings and are now in the top 5 search results.