OPPO

Industry Involved

3C

Service Type

Overseas Marketing

Marketing Background

OPPO has recently redesigned its official website, which included new functionalities that make the user experience much more pleasant. They reached out to NetConcept to ensure that the new website would be able to rank highly on search engines. After a careful analysis of the website, we found that there were several issues that needed to be addressed to improve the website’s ranking.

OPPO also needed help with its social media marketing campaign. There were multiple OPPO accounts found on various platforms, which made it difficult for customers to find the official OPPO account.

Creative Strategy

Our team at NetConcepts focused on the following to boost OPPO's digital presence:

• Improve the traffic of official website by optimizing the website structure and design
• Ranking the official website for key terms through on-page and off-page optimization efforts
• Developing a social media marketing strategy which included generating a content publishing guide that regulates the voice and tone of all social media platforms
• Implementing SEO best practices

Implementation

Our Cross Border Digital team worked on optimizing the site's technical SEO, including improving the site's structure and design, meta tags, speed, and other aspects. We also ensured that new product releases were featured on optimized landing pages as per keyword and competitive analysis. This resulted mostly in getting the new product pages ranking in the top 3 of search results.

This was followed by an extensive off-page optimization campaign wherein we gathered high-quality links from third-party sites through quality content.

We also worked on OPPO's social media marketing campaign, wherein we analyzed and optimized the official accounts. We also created a content publishing guide that helped regulate the voice and tone as well as keyword guidelines.

Marketing Result

After 6 months, we've observed an increase of 100% in organic traffic for the official website. We were also able to rank their official social media account to number one in search engines.