Bags and Suitcase
Performance Marketing, Content Marketing,
Digital Advertising, E-commerce Operation
Business luggage brand TUMI entered the China market later than other competitors. This means they had lower brand awareness and a smaller size of consumers, which led to a big challenge - how to quickly expand their market share and achieve rapid growth in such a crowded market.
The company reached out to NetConcepts to boost its brand recognition, drive traffic to its official website, and increase its overall sales and conversion rate.
As TUMI is a new brand, we worked on enhancing its brand influence through:
We've helped TUMI achieve its business goals by implementing the following strategies:
We've started our campaign by conducting comprehensive keyword research. We've selected terms with the highest search volume and implemented them across the site.
We've also published high-quality content in line with the target keywords, which occupied 65% of the results page. The annual exposure reached 800 million views.
As a result of our marketing efforts, we've observed 3x growth in organic search traffic to the official website. Orders from search engines increased 2.5x, and the total sales reached over a million. The brand exposure has significantly increased by 20x since we started.