In terms of digital marketing, SEO plays an important role. It is a source of organic traffic and one of the most important things on any website. It is also very complicated.
It helps Google Bots crawl your site and help your site rank well.
While all of this seems simple, SEO experts have been arguing about the factors that most affect search engine results. Is it a keyword? Backlinks? Social media? Or something else?
Google recently have updated their algorithms, and some SEO experts have come to the conclusion that there are five main trends in 2019.
Mobile First Index
With the new update of the algorithm, some webmasters really don’t like these changes. Google announced that in the future, the mobile first index will become one of the most important things in the ranking as currently more and more users search on their mobile devices.
Google offers a tool to check if your site is mobile friendly, and Adwords can also check that. However, webmasters with unresponsive websites can still index their desktop sites.
As more and more people use mobile devices as their primary Google search tool, voice search becomes more popular. Through the Hummingbird update, Google considered more on the context of the query and made it better.
Digital assistants are becoming more and more intelligent, and voice queries are becoming easier. You can speak 150 words in one minute and only write 40. It is much better to get their requests through search engines through verbal rather than written language.
AR and VR
AR and VR are becoming more and more important in digital marketing. Companies can use these to provide a superior experience for their customers, and it can also improve SEO.
New technologies may not change the way we search, but they will definitely change the way Google understands these features.
High Quality Content
In terms of SEO, quality content is undoubtedly the best strategy. Google can recognize this through backlinks, social sharing, and more.
When creating, this should definitely be at the top of the list – this is critical to success. In addition to being able to identify content through various elements, Google can also determine whether your content is of poor quality. To create great content, you can use services like AcademicBrits and 1Day2Write.
The importance of UX
User experience has been a big issue in digital marketing, but its goal is to become a bigger user in the future. Users are the center of all digital marketing, and webmasters are trying to make their website experience enjoyable.
Follow these SEO Trends
These are just some of the SEO trends in the coming year. Websites must stay harder than ever before, but this will lead to higher quality content and better business outcomes. I hope some of these trends will benefit you and improve your results.