Five SEO strategies you should try in 2019

In terms of digital marketing, SEO plays an important role. It is a source of organic traffic and one of the most important things on any website. It is also very complicated.

It helps Google Bots crawl your site and help your site rank well.

While all of this seems simple, SEO experts have been arguing about the factors that most affect search engine results. Is it a keyword? Backlinks? Social media? Or something else?

Google recently have updated their algorithms, and some SEO experts have come to the conclusion that there are five main trends in 2019.

Mobile First Index

With the new update of the algorithm, some webmasters really don't like these changes. Google announced that in the future, the mobile first index will become one of the most important things in the ranking as currently more and more users search on their mobile devices.

Google offers a tool to check if your site is mobile friendly, and Adwords can also check that. However, webmasters with unresponsive websites can still index their desktop sites.

Voice Search

As more and more people use mobile devices as their primary Google search tool, voice search becomes more popular. Through the Hummingbird update, Google considered more on the context of the query and made it better.

Digital assistants are becoming more and more intelligent, and voice queries are becoming easier. You can speak 150 words in one minute and only write 40. It is much better to get their requests through search engines through verbal rather than written language.

AR and VR

AR and VR are becoming more and more important in digital marketing. Companies can use these to provide a superior experience for their customers, and it can also improve SEO.

New technologies may not change the way we search, but they will definitely change the way Google understands these features.

High Quality Content

In terms of SEO, quality content is undoubtedly the best strategy. Google can recognize this through backlinks, social sharing, and more.

When creating, this should definitely be at the top of the list - this is critical to success. In addition to being able to identify content through various elements, Google can also determine whether your content is of poor quality. To create great content, you can use services like AcademicBrits and 1Day2Write.

The importance of UX

User experience has been a big issue in digital marketing, but its goal is to become a bigger user in the future. Users are the center of all digital marketing, and webmasters are trying to make their website experience enjoyable.

Follow these SEO Trends

These are just some of the SEO trends in the coming year. Websites must stay harder than ever before, but this will lead to higher quality content and better business outcomes. I hope some of these trends will benefit you and improve your results.

6 Ways to Gain Customers from Applications

I. Offline Promotion

Offline promotion is one of crucial approaches to gain users in personal. The marketers usually build up booths or stands in crowded places to attract pedestrians directly. Normally they give out some special gifts with promotional brochures when people who are interested in their products downloaded their App(s). Currently, some marketers would like to find more funny ways to cosplay the cartoon or representative characters from famous movies to catch people’s eyes so as to facilitate the Apps download.

II. Alliance Mode

The essence of alliance mode is to cooperate with other companies which can bring/attract more users. The offline recommendations for each other, online-cooperation and brand alliance are involved in this mode. During “double 12” campaign, users gained 50% off when they made payments in offline convenience store by using WOM recommendation on Apps, and in doing so, the traffic from the store will transfer to the APP directly.

Ⅲ. Ads Campaign

Ads campaign is a good way to gain targeting users by investment. There are many billing modes no matter what your purpose is.

Ⅳ. App Store Optimization (ASO)

Most of users are inclined to download App from Apps Store. Here are 2 situations when users scan app store:

  1. Users have definite intention to search and download their targeting App.

In this case, keywords optimization is crucial. Companies should make full preparation for keywords research and keywords mapping so as to improve the exposure of app.

2. Unclear purpose

Under this situation, App rating and ranking optimization even paid ads are the key approaches to attract users. Showing the well-performed parts to users, which can facilitate the download volume of app.

Ⅴ. Social Media

Social media usually obtain users by forwarding the funny or creative posts to bomb the moments in Wechat. That is to say, a hot & creative post created by 1 person, forwarded to 1 person then comes to hundreds of friends forwarding.

Ⅵ. Internal conversion

In common, many enterprises not only have one product. Driving traffic from one to another will not only improve users’ loyalty but also gain more traffic. For example, the company can obtain the users with a cheaper and fast way like official account and mini-program in Wechat, and then, running campaigns attracts them to download App.

How SEO Improve User Engagement on the Website

The bounce rate of the website can reflect the user engagement directly. The decrease in bounce rate and the improvement of website conversion are particularly important in the e-commerce websites SEO.

The user enters the website through organic search. The speed of the website is the user's first and most important experience. The speed of the page must be less than the user's psychological waiting time, and the best website speed is within 5 seconds. You’d better choose a server with faster speed. If user access to the website after 5 seconds, it’s easy to lose some users. Therefore, it is recommended that minimize the loading of dynamic code and the loading of large files such as video of the website. The response speed of the server is the first step in improving the user experience in website SEO.

When the user enters the website, the page content of the website becomes the key for the user to obtain the information. In order to enrich the diversity of the page content, you can create content like text, picture, animation, and video. If the content can be showed on the website with reasonable organization and typesetting to increase user engagement, it’s believed that the site will have more sharing and visits.

The most important thing is that the content of the website must be closely related to what people search. Try to prevent the user's search content from being inconsistent with the content of the page. In that case, when users come to the website, they will not close the site due to the irrelevant content. Create the irrelevant content will increase the index of useless pages on the website. For a search engine, if there are a large number of meaningless pages, the site may be downgraded, or the pages cannot be indexed.

As a webmaster, you should understand the content of the website and the positioning of the product, clarify the direction of the content, analyze the user's requirement. Therefore, provide better content for the user and understand the user's search demand. At the same time, you should have strict requirements on the layout, paragraphs and other issues of the content on the website, so that the overall style of the site is consistent with the product content.

Websites with reasonable internal links can provide users with the newest, hottest, and most relevant information. Also, it can improve the links between the website pages, help users find more content that may be of interest, and enrich the level of the internal structure of the website.

We need to analyze the user's search behavior continually and website updates, to better improve user's trust in the website, reduces the bounce rate of the site, and finally increases the user engagement on the website.