Chinese Search Market Overview

Although the numbers are growing at a slower rate with each passing year, China is still seeing a year on year increase in internet usage overall, as well as growth in the number of people using search engines. (more…)

Five SEO strategies you should try in 2019

In terms of digital marketing, SEO plays an important role. It is a source of organic traffic and one of the most important things on any website. It is also very complicated.

It helps Google Bots crawl your site and help your site rank well.

While all of this seems simple, SEO experts have been arguing about the factors that most affect search engine results. Is it a keyword? Backlinks? Social media? Or something else?

Google recently have updated their algorithms, and some SEO experts have come to the conclusion that there are five main trends in 2019.

Mobile First Index

With the new update of the algorithm, some webmasters really don't like these changes. Google announced that in the future, the mobile first index will become one of the most important things in the ranking as currently more and more users search on their mobile devices.

Google offers a tool to check if your site is mobile friendly, and Adwords can also check that. However, webmasters with unresponsive websites can still index their desktop sites.

Voice Search

As more and more people use mobile devices as their primary Google search tool, voice search becomes more popular. Through the Hummingbird update, Google considered more on the context of the query and made it better.

Digital assistants are becoming more and more intelligent, and voice queries are becoming easier. You can speak 150 words in one minute and only write 40. It is much better to get their requests through search engines through verbal rather than written language.

AR and VR

AR and VR are becoming more and more important in digital marketing. Companies can use these to provide a superior experience for their customers, and it can also improve SEO.

New technologies may not change the way we search, but they will definitely change the way Google understands these features.

High Quality Content

In terms of SEO, quality content is undoubtedly the best strategy. Google can recognize this through backlinks, social sharing, and more.

When creating, this should definitely be at the top of the list - this is critical to success. In addition to being able to identify content through various elements, Google can also determine whether your content is of poor quality. To create great content, you can use services like AcademicBrits and 1Day2Write.

The importance of UX

User experience has been a big issue in digital marketing, but its goal is to become a bigger user in the future. Users are the center of all digital marketing, and webmasters are trying to make their website experience enjoyable.

Follow these SEO Trends

These are just some of the SEO trends in the coming year. Websites must stay harder than ever before, but this will lead to higher quality content and better business outcomes. I hope some of these trends will benefit you and improve your results.

6 Ways to Gain Customers from Applications

I. Offline Promotion

Offline promotion is one of crucial approaches to gain users in personal. The marketers usually build up booths or stands in crowded places to attract pedestrians directly. Normally they give out some special gifts with promotional brochures when people who are interested in their products downloaded their App(s). Currently, some marketers would like to find more funny ways to cosplay the cartoon or representative characters from famous movies to catch people’s eyes so as to facilitate the Apps download.

II. Alliance Mode

The essence of alliance mode is to cooperate with other companies which can bring/attract more users. The offline recommendations for each other, online-cooperation and brand alliance are involved in this mode. During “double 12” campaign, users gained 50% off when they made payments in offline convenience store by using WOM recommendation on Apps, and in doing so, the traffic from the store will transfer to the APP directly.

Ⅲ. Ads Campaign

Ads campaign is a good way to gain targeting users by investment. There are many billing modes no matter what your purpose is.

Ⅳ. App Store Optimization (ASO)

Most of users are inclined to download App from Apps Store. Here are 2 situations when users scan app store:

  1. Users have definite intention to search and download their targeting App.

In this case, keywords optimization is crucial. Companies should make full preparation for keywords research and keywords mapping so as to improve the exposure of app.

2. Unclear purpose

Under this situation, App rating and ranking optimization even paid ads are the key approaches to attract users. Showing the well-performed parts to users, which can facilitate the download volume of app.

Ⅴ. Social Media

Social media usually obtain users by forwarding the funny or creative posts to bomb the moments in Wechat. That is to say, a hot & creative post created by 1 person, forwarded to 1 person then comes to hundreds of friends forwarding.

Ⅵ. Internal conversion

In common, many enterprises not only have one product. Driving traffic from one to another will not only improve users’ loyalty but also gain more traffic. For example, the company can obtain the users with a cheaper and fast way like official account and mini-program in Wechat, and then, running campaigns attracts them to download App.